Billy to Rio

FÉDÉRATION ÉQUESTRE INTERNATIONALE

OUR ROLE

Branding, International Social media strategy, Social media management, community managemement, website, UX/UI design, Video production, brand content, copywriting.
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IN A NUTSHELL

A six-months long story-telling social media campaign 
featuring a horse with an Olympic dream and 
on a mission to promote Equestrian!
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THE CLIENT & THE CHALLENGE

THE IDEA

The International Federation for Equestrian Sports (FEI) is the international governing body of equestrian sports. 
The goal was to make Equestrian appeal to a target audience that outside the usual viewers demographic, attracting younger and more diverse people into this horse-filled (and sometimes unknown) world.
Showcase the Equestrian in a humoristic and shifted way so the general public can relate more than usual to this Olympic discipline.
By creating a story about a genuine young horse whose dream is to win a medal at the Olympics in Rio. Tricky thing: he has no clue as to which sport he should compete in.
The case study below speaks by itself, as so the case study dedicated website.

AWARDS

Billy’s campaign was chosen to be a finalist in the Lovie Awards and won 3 awards! He was also invited to compete in the Equus Film Festival, which is dedicated to all things Equestrian, and he won a price.
Bronze medal winner in Social Animals and Best Internet Personality, plus a People Choice Awards.
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Project made with the creative agency Pixelfordinner.

La petite sélection

Fédération Équestre InternationaleInternational Social Media campaign - Brand content - Website

Pacto NavioProduct launch - Brand content - Experience website - Social Media strategy

KlaoosBrand strategy - e-commerce website - Brand content strategy - Social Media strategy

Havana Club Cocktail ClubBrand content - Mobile website

Jaeger-LeCoultre MemovoxCross platforms Mobile app

William L.Brand strategy - e-commerce website

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